Real Estate Central

- Company promotes corporate citizenship in senior market through Senior
Lending Network -

MELVILLE, N.Y., May 14 /PRNewswire/ — World Alliance Financial Corp.
(dba Lender Lead Solutions), an industry leader in reverse mortgages, and
its education division, the Senior Lending Network, have established May
15th through June 15th as Senior Independent Living Month. All mortgage
originators affiliated with the Senior Lending Network are joining forces
in a series of events to promote social responsibility and ethical
treatment of seniors and discuss the positive benefits of reverse
mortgages.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080326/NYW008LOGO )

“So many seniors today are living independently, and the Senior Lending
Network is committed to encouraging and assisting this group to continue
doing so in a secure and stable living situation,” said David Peskin, chief
executive officer of World Alliance Financial and its Senior Lending
Network educational program. “Senior Lending Network members are dedicated
to understanding and interacting with the senior community in so many ways.
We are proud of their efforts to celebrate and honor seniors.”

By 2020, projections show a 63 percent increase in adults over age 65.
The Senior Lending Network’s mission is to encourage and inform the public
on best practices that ensure seniors a dignified and independent
lifestyle, while remaining in the comfort of their homes.

On May 18, 2008, the company will kick off Senior Independent Living
Month by announcing a joint partnership with National Association of
Homebuilders and Rebuild Together to sponsor refurbishing a home for two
seniors in New Orleans whose home was ruined during Hurricane Katrina.

Earlier in the month, Senior Lending Network partnered with the
National Committee of Grandparents for Children’s Rights (NCGCR) to sponsor
transportation to the GrandRally on the lawn of the Capitol Building in
Washington, D.C. on May 7, 2008. The event, which occurs every two years,
is the largest national effort to advocate and lobby for substantial
legislative change that protects grandparents and their grandchildren.

The Senior Lending Network believes the first step in assisting seniors
who face financial challenges is to educate them on affordable
alternatives. The Senior Lending Network’s senior outreach efforts include
supporting property tax reform, providing accurate information on the
reverse mortgage product, and financing home refurbishments through
community-oriented projects.

In addition, the company is offering promotional literature about
Senior Independent Living Month for its originator partners on the
lenderleadsolutions.com Web site. Courses and information will be provided
to originator partners who are interested in becoming more involved in
their local senior communities.

About World Alliance Financial Corp.

World Alliance Financial Corp., a member of the KBC Group, is one of
the premier reverse mortgage services companies in the United States,
offering originators complete lead-to-closed services through comprehensive
marketing, lending, education and technology solutions. World Alliance
Financial is dedicated to building the reverse mortgage industry by
fostering strong partnerships with originators and by providing outstanding
consumer education. The company educates millions of Americans about the
important benefits of reverse mortgages through the Senior Lending Network,
its national consumer education campaign, and then links interested
consumers to qualified and experienced originators, who have access to
World Alliance Financial’s wholesale reverse mortgage products, technology
and education services. For more information, call 1-800-562-6755 or visit
the company’s website at http://www.worldalliancefinancial.com.



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Source: Real Estate Newswire