Real Estate Central

Integration of direct mail, personal URLs (pURLS), and e-mail provides
powerful marketing campaigns across multiple media

WOBURN, Mass., June 25 /PRNewswire/ — LoyaltyExpress, the leading
mortgage marketing company in the nation, announced the availability of
dynamic cross-media campaigns as an additional feature to its enterprise
service, CustomerManager 3.0. Cross-media campaigns consist of direct-mail
and/or e-mail that point customers, partners, and prospects to websites
(personalized to loan officers or companies) where requests are made for
more information, loan applications, and customer surveys, for example. The
possibilities are endless. All content and web pages are dynamically
created based on specific campaign rules. Multiple trigger-alerts are also
built into CustomerManager, such as notifications to cell phones alerting
loan officers that customers, prospects, and/or partners are looking to
work with them. It’s an exceptionally intuitive system.

“We are further establishing CustomerManager as the leading online
service for mid-market and enterprise institutions looking to automate and
personalize marketing across multiple media,” said Bob Goulart,
LoyaltyExpress Chief Technology Officer. “The dynamic capabilities of our
offerings allow us to better communicate with customers, partners, and
prospects with the right message, at the right time, in the right medium.”

Cross-media campaigns also offer integrated tracking capabilities to
determine response rates and response tendencies to fine-tune future
campaigns. Campaigns can also be automated with corresponding, automatic
responses to customer, partner, and prospect submissions. For instance, if
a customer fills out an online survey, a thank you card with a gift card or
other token of appreciation can automatically be sent out from the loan
officer. CustomerManager 3.0 is available for mid-market and enterprise
lenders and brokers.

About LoyaltyExpress

LoyaltyExpress brings exceptional marketing programs and services to
the mortgage industry with two market-leading solutions.
CustomerManager(TM), its flagship online service, automates communications
and provides unprecedented data access across mortgage and banking
enterprises. LoyaltyPrint(TM) serves individual mortgage professionals. It
is the leading, on-demand site for loan officers to access the highest
quality marketing products. LoyaltyExpress leverages its proprietary
software and world-class digital printing environment to deliver
substantial levels of repeat & referral business. For more information,
visit http://www.loyaltyexpress.com.

See Also:

• ProLogis Developing its First Distribution Facilities in Austria
• Quality First Home Improvement Inc. Opens Fourth Office in San Jose, CA
• Website Changes Lead to Nearly $40 Million in Offers in One Month for Sell My Timeshare NOW
• Ascott Opens 4 New Properties in 4 Countries in 2 Weeks
• UPPO Invites Unclaimed Property Professionals to Its Chicago Educational Conference

[Via Real Estate Newswire]