Real Estate Central

SASKATOON, SK, Aug. 7 /PRNewswire/ - VendAsta Technologies Inc
(http://vendasta.com/) announces $3 million first-round funding from
Victoria Park Capital for MyFrontSteps.com (http://www.myfrontsteps.com/)
(”MyFrontSteps”), a social software initiative focused on the home and home
services industry.

MyFrontSteps connects people over social networks allowing them to
share their home and home experiences with friends, family and the world -
from their front steps in. Allowing everyone to leverage the collective
experiences of their social graph - people they know and trust - to find
inspiration and local service providers to improve home and lifestyle.

Consumers are beginning their search for services online. Many of the
best service providers operate via referral and have no real online
presence. MyFrontSteps allows people to open their “black book” of great
service providers and share their experience with friends, family or
anyone, via the social network of their choice.

MyFrontSteps’ first product, StepRep, will allow home service
professionals to monitor, manage and build their online identity and
reputation. MyFrontSteps will help consumers find, select and utilize home
service providers and gain insight and knowledge about them from people
they know and trust.

“In the short and medium term the Internet has had an underwhelming
effect on the real estate and home services industry,” said Brendan King,
MyFrontSteps CEO. “To clarify, there are a lot of agents, brokers,
contractors, developers - you name it - that have done just fine with
traditional marketing and referrals. However, in the long term the Internet
will have an overwhelming impact on this very same industry. These same
players will not continue to be able to effectively function going forward
in the next few years without embracing Web 2.0 techniques. MyFrontSteps
and StepRep will allow their customers to showcase their products and
services via online social networks.”

VendAsta will be expanding the number of teams it houses to meet the
needs of multiple projects. Positions will be available immediately for a
variety of software development, creative and business development skill
sets. VendAsta is seeking passionate people that desire to be part of an
elite team. The team will work out of VendAsta’s office in Saskatoon’s
Innovation Place, a world class research facility and technology park
adjacent to the University of Saskatchewan.

About MyFrontSteps

MyFrontSteps (http://www.myfrontsteps.com/) is a new social software
initiative for the home services industry started by VendAsta Technologies
(http://www.vendasta.com/), a software development company founded in
January 2008.

About VendAsta Technologies Inc.

VendAsta (http://vendasta.com/) is based in Saskatoon, Saskatchewan,
and provides technology consulting and development services from conception
to completion for corporate clientele. Currently VendAsta is working with
Ritchie Bros. Auctioneers (http://www.rbauction.com/index.jsp) on a number
of projects, including the development of their next generation equipment
inspection system.

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[Via Real Estate Newswire]