Melco China Resorts Announces Launch of China’s First World-Class Ski and Leisure Resorts
Melco China Resorts owns largest ski portfolio in China, creating
exceptional destination resorts and luxurious homes
BEIJING, April 30 /Xinhua-PRNewswire-FirstCall/ — Melco China Resorts
(”MCR”), an associate of Melco International Development Limited (”Melco”)
(HKSE: 0200) today topped out two hotels at the Yabuli Sun Mountain resort
and broke ground for its first luxurious mountain home project which will
be available for sale later this year in Heilongjiang Province. The
luxurious mountain homes are designed by internationally acclaimed
architects and were introduced to a limited number of potential buyers
today.
“We are delighted to announce the strategic expansion of our business
with MCR to develop, operate and manage world class mountain resorts in
China,”said Lawrence Ho, Chairman and Chief Executive Officer of Melco, who
officiated the event and was accompanied by senior Heilongjiang Province
government officials. “Our move into the burgeoning mountain resort
business in China enables our expansion in the mainland and provides an
exceptional range of new experiences to address the growing need for
up-market recreational activities among the country’s fast growing middle
and upper classes. This is consistent with our desire to attract and retain
a discerning customer base that is actively seeking and willing to pay for
a great leisure experience”.
According to the China Ski Association, the total number of ski visits
in China increased at a CAGR of 109% to over 4 million between 1999 and
2004. The number is expected to increase to 10 million by 2010. Capturing
this tremendous opportunity, MCR, the largest ski operator in China, is
transforming five existing ski areas in the north eastern provinces of
Heilongjiang and Jilin into unique, year-round luxury mountain resorts. The
company has plans to secure additional areas and develop further resorts in
the coming years.
Boasting the highest international standards, including an abundance of
international standard on-mountain and resort activities for both
accomplished skiers and beginners, and unique “four seasons” facilities and
attractions, the result will be China’s premier network of year-round
village centered, destination mountain resorts.
“Our commitment is to introduce standards that did not previously exist
in China’s ski industry,” commented Graham Kwan, CEO of MCR. “Our portfolio
of integrated resorts and luxurious resort homes represents a status and
lifestyle pinnacle that was not available in Northern China until now. “
“Buyers of our homes will have access to a lifestyle that allows them
to escape the crowded, hectic urban city centers where they live and work.
They can relax and indulge themselves amidst pristine, natural mountain
scenery. We are feeding a growing demand for superior lodging and service
excellence that snow sports and other outdoor sports enthusiasts seek”,
said Kwan.
Sun Mountain Yabuli resort is the core focus of MCR’s immediate
development plan with three premium hotels, including a luxurious 24
all-suite boutique mountain top hotel. Located approximately two hours
south east of the city of Harbin, Yabuli is China’s most recognized
destination ski resort and will host the World Winter University Games in
early 2009.
MCR will also upgrade the Sky Mountain Beidahu and Star Mountain
Beijing resorts, with minor works starting immediately and much larger
development planned for the coming years. Meanwhile, work on MCR’s
Adventure Mountain Changchun resort and development of the members-only
Lotus Mountain Club will be well underway by 2009.
MCR’s World Class Mountain Resorts in China
State-of-the-art equipment
Significant investment has been made in the purchase of
state-of-the-art which adheres to international safety standards and
introduces services and amenities that have never been seen before in
China, including sophisticated snowmaking and grooming technology which
will guarantee snow throughout the winter season, eight-passenger heated
gondolas imported from Europe, and six- passenger high-speed chair lifts.
Luxurious resort homes
In addition to full service hotels and other facilities, MCR is
developing for sale an unprecedented selection of luxurious resort homes
and suites designed by internationally acclaimed architects.
Situated on prime, ski-in and ski-out slope-side sites, the homes take
full advantage of the stunning natural surroundings and offer easy access
to ski trails and other outdoor activities. They have been designed to
capture the best views, take advantage of maximum natural light, and are
fully furnished using premium materials and elegant finishes.
Year-round attractions
In addition to world-class skiing facilities and China’s first ski
academy, which is being developed in close collaboration with the China Ski
Association, MCR will introduce a complete suite of events, activities and
attractions throughout the year. They range from tennis, zip lining,
boating and water sports, equestrian, biking, luxury camping, performance
driving schools, culinary arts to wine programs and live entertainment.
About Melco International Development Limited
Melco International Development Limited (”Melco”) is one of the
companies with the longest history in Hong Kong. Founded in 1910, Melco was
among the first one hundred companies established in the city and was
listed on the Hong Kong Stock Exchange in 1927. Today, under the leadership
of its Chairman & CEO, Lawrence Ho, Melco is now a dynamic New Generation
Asian Conglomerate that leads in the leisure and entertainment industry in
Asia. Its promising performance and distinctive leadership in the industry
are also well recognized worldwide. Melco International Development Limited
is a constituent of the MSCI Hong Kong Index, part of the MSCI Standard
Index Series. It was granted the Asia’s Best Managed Companies 2007 Award
issued by FinanceAsia. For more information, please visit
http://www.melco-group.com .
About Melco China Resorts
Melco China Resorts (MCR) is China’s single largest ski resort
developer and operator with five premier destination resort properties. The
portfolio includes Sun Mountain Yabuli, host for the 2009 World University
Games; Sky Mountain Beidahu, host of the 2007 Asian Winter Games; The Lotus
Mountain Club, to be developed as an ultra-exclusive and private mountain
resort club; Adventure Mountain Changchun, an experiential mountain
adventure centre retreat; and Star Mountain Beijing, MCR’s first ski area
in the major Beijing market and home to MCR’s ski school headquarters, The
Perfect Turn. MCR is committed to developing the five properties and
transforming them into world- class, four seasons luxury mountain resorts
with excellent real estate investment opportunities for discerning buyers.
MCR’s leadership team boasts a proven record of resort development
success both internationally and in China. Several of its directors held
key positions at the world’s leading resort and hospitality company,
Intrawest - the developer behind Whistler Blackcomb and Mont Tremblant in
Canada.
For more information, please contact:
Susan Field / Sarah Woodhouse
Impact Asia Ltd, Hong Kong
Tel: +852-2521-1498
Fax: +852-2804-6786
Email: susan@impactasia.com / sarah@impactasia.com
http://www.impactasia.com
Melco International Development Limited
Maggie Ma
Tel: +852-3151-3767
Fax: +852-3162-3579
Email: maggiema@melco-group.com
See Also
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- AMB Property Corporation(R) Acquires 930,000 SF Near Port of Hamburg; Site Supports Future Development Plans
- Gurgaon Reviving, But Infrastructure Still a Road Block
Source: Real Estate Newswire