Real Estate Central

Adds New Board Member to Bolster New Media Services Business

MARIETTA, Ga., May 14 /PRNewswire/ — House Buyer Network, North
America’s largest home selling solutions Internet company, has created a
new corporate entity to consolidate its vast real estate portfolio. The new
entity is called HBN Interactive (HBNi).

Founded in 2002 with a torrid growth rate of 50% year over year, HBNi
also announced the formation of two new business divisions to better
reflect its core business units and increase operating efficiencies.

Effective immediately, HBNi’s business will now run within the
Transaction Services and Media Services divisions. “While our new corporate
entity and business units are seamless for our customers, the restructuring
provides for the opportunity to better communicate all that we do in the
real estate market,” said HBNi’s president Duane LeGate. “It is also an
opportunity to maximize efficiencies across our many brands.”

The Transaction Services division will continue to bring home buyers,
home sellers, real estate agents, and investors as close to the real estate
closing table as possible. Here HBNi operates the U.S. and Canada’s largest
home selling solutions company, HouseBuyerNetwork.com. Additionally, this
unit also contains the only MLS type service for PreForeclosure homes in
the U.S. and Canada. The site, currently in beta, will be launched soon.
Transaction Services also manages thousands of other services and
informational websites in the real estate arena.

The Media Services division is a newly formed platform aimed at
companies seeking to engage the most actionable real estate audience on the
Internet. The composite traffic for all of HBNi’s 4000 website is enormous,
and it currently displays millions of monthly page views. The action rate
for consumers that visit HBNi’s family of sites is approximately 6X the
rate of traditional real estate websites.

“It is a very exciting time at HBNi,” added Mr. LeGate. “In addition to
launching our MLS type service for PreForeclosure, we are also leveraging
all of our traffic and will soon be announcing new advertising and alliance
partners.”

To help direct the Media Services division strategy and presence, HBNi
has added Michael D. Puffer to HBNi’s advisory board. Mr. Puffer is the CEO
of Echo Media, a privately held full service print media agency and
industry leader in direct response advertising. Mr. Puffer is an
experienced entrepreneur, and has numerous business holdings, including an
early stage investment in Music.com.

Mr. LeGate commented, “We are very pleased to bring Michael’s
background, experience, and enthusiasm to our board. His insight and
expertise will help us leverage our traffic in a focused and efficient
manner.” Mr. Puffer added, “I am looking forward to contributing to HBNi’s
board. Their Media Services business plan is solid, and their rapid
response to evolving market conditions is second to none.”

HBN Interactive (HBNi), headquartered in Marietta, GA, provides
targeted solutions for home sellers, real estate agents, and investors in
the real estate industry. Founded in 2002, HBNi operates the U.S. and
Canada’s largest home selling solutions company, HouseBuyerNetwork.com, and
thousands of other services and informational websites in the real estate
arena.




Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Duane LeGate
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=67241



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Source: Real Estate Newswire