MONCASA Enters Into Agreement to Add MAXIM BUNGALOWS as Part of Destination Club Launch
Moncasa Capital Corporation announced today the launch of their destination club property strategy. MAXIM BUNGALOWS becomes the first uniquely branded collection of luxury resort residences to form part of the Moncasa Caribbean Experience.www.clubmoncasa.com
Toronto, Canada (PRWEB) July 21, 2008 — The MAXIM BUNGALOWS collection features three distinctive properties and includes an oversized 1700 square foot residence overlooking the ocean. The luxury residences are designed and furnished by the celebrated designer Mark David, creating stylish and comfortable spaces perfect for social gatherings or chillin’ on the terrace. Each residence is appointed with five-star amenities including iHome audio capabilities, plasma TV’s, marble Jacuzzi tubs and gourmet kitchens says John Collins, President, Moncasa Capital Corporation.
“It was always going to be a defining moment for us in selecting which brand to partner with first. We are excited on our choice and believe the MAXIM BUNGALOWS brand helps us to deliver a different type of experience - currently unavailable in other destination clubs.”
The Moncasa Caribbean Experience attracts “Renaissance Travelers” cites Michael Crunkhorn, co-founder and chief strategic officer. “Renaissance Travelers will always be looking for more vibe. That’s why we have created a club that’s based on a unique fellowship of brands.”
Over the next 5 years MONCASA expects to assemble the widest collection of uniquely branded experiential real estate across the Caribbean. The club will publicly launch in October, 2008. “Now is a good time to invest,” says John Collins. “With over $12 billion in projects in play we see an opportunity to acquire top drawer investments, never ever experienced in the Caribbean previously.”
As other clubs are building their membership around a pretty tight demographic, MONCASA is going in a slightly different direction.
MONCASA PRIVATE CLUB RESIDENCES targets a psychographic denominator across a broader demographic base.
“Company research indicates there is a special segment of society that prefers to connect and share a vision and attitude towards the lives they want to live - that is not based on their age,” says Michael Crunkhorn. “To this point, most clubs have placed their emphasis on the boomer segment of the market. The downside in this strategy is that residence and destination clubs could begin to morph into a version of yesterday’s retirement communities. Shuffleboard in the morning and the dinner buffet at five is not something the ‘Renaissance Traveler’ will ever aspire to.”
The company believes there is a growing trend and investment opportunity in providing quality second home ownership in an affordable configuration. “For us the Caribbean makes a lot of sense” says John Collins. “It is close to over 160 million North Americans and provides the fundamentals of what our brand is all about. We have three legs: equity, five-star hospitality services and live-like-a-local lifestyle experiences”.
“We think the MAXIM brand is a great fit says John Collins. Our founding members just love the ‘fellowship brand’ concept.”
About Moncasa Capital Corporation
The company develops sustainable membership driven investment communities for the leisure economy through shared-ownership real estate and fractional membership programs.
About Maxim Bungalows
Launched in 2007 as an exclusive five-star partnership between the Elliott Resort Hospitality Company and Dennis Publishing, the former parent company of the Maxim Lifestyle Brand.
Moncasa Capital Corporation Contact:
John F. Collins, President
Telephone 416 363 0045
jcollins(at)moncasacapital.com
www.moncasacapital.com
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[Via Real Estate]