Owens Corning Launches Solutions to Help Customers Accelerate Their Businesses Through Re-Insulation
Nearly 80MM U.S. homes estimated to be under insulated: Homes and buildings
still No. 1 user of energy in the U.S.
TOLEDO, Ohio, Sept. 11 /PRNewswire-FirstCall/ — Owens Corning (NYSE:
OC), a world leader in building materials and glass fiber reinforcements,
today launched a full set of business solutions to help its building
materials customers easily, efficiently and profitably enter an emerging
and growing market category — re-insulation.
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(Photo: http://www.newscom.com/cgi-bin/prnh/20080911/AQTH019-b)
“Despite major strides in energy efficiency, the No. 1 user of energy
continues to be buildings — more than industry and more than
transportation,” said Roy Dean, president of the Owens Corning Insulating
Systems Business. “Nearly 80 million U.S. homes are estimated to be under
insulated according to Department of Energy standards, and the launch of
these re-insulation solutions focus on changing this reality for consumers,
our customers, our company and our country. This is a tremendous
opportunity for all stakeholders, given that less than one percent of the
re-insulation opportunity is currently estimated to be captured each year.”
After extensive research and nearly two years of development, Owens
Corning’s solutions are designed to enable channel partners to leverage
their current customer base for non-insulation home improvements to expand
into re-insulation and/or accelerate their current re-insulation
businesses. The solutions incorporate a range of everything partners need
including: products, marketing and sales tools, the Owens Corning
AttiCat(R) Expanding Blown-In PINK Fiberglas(TM) Insulation product and
portable AttiCat(TM) Expanding Blown-In PINK Fiberglas(TM) Insulation
Machine. This offering creates a market of buyers, sellers and services to
make insulation retrofit easy, approachable and affordable.
As insulation is sold both through Do-It-Yourself (DIY) and
Do-It-For-Me (DIFM) distribution channels, Owens Corning has been market
testing specific solutions for each channel and gaining insights to ensure
that the marketing and technology tools for each customer group are best
tailored to meet their needs. Following are highlights for each channel
partner:
— Insulation Contractors — Already engaged in re-insulation as a core
or adjacent business, Owens Corning is providing a host of marketing
solutions from direct selling materials to access to customer targeting
data, to help them better and more surgically leverage what they do best…
insulate homes.
— Roofing Contractors — The new Top of the House(TM) Certified
Preferred Contractor Program allows roofing contractors to bring more value
to their customers by adding insulation in the attic at the same time the
homeowner is already upgrading the exterior appearance and performance of
their roof system.
— HVAC — Like roofing contractors, HVAC contractors are already in
the home selling duct solutions and HVAC systems. The new Owens Corning
AttiCat insulation system allows them to extend their services to include
attic insulation at the same time they’re upgrading customer’s energy
performance — ultimately maximizing the performance of the HVAC
improvements.
— Big-Box/Retail — DIYers have long shopped at retailers for energy
efficient solutions. With the addition of the AttiCat insulation system,
retailers now have an offering that makes the job even easier for DIYers –
which is key in helping generate additional sales.
— Pro-Dealers — While the new construction builder has been core to
the pro-dealer, now pro-dealers can create a profitable business extension
with the re-insulation opportunity for remodeling contractors. By supplying
the AttiCat insulation system, pro-dealers can help enable remodeling
contractors to expand their business and profits in an otherwise difficult
home remodeling market.
Already, customers who have been in controlled market tests throughout
the course of 2008 are reporting significant progress and opportunity in
re-insulation.
“There is a huge opportunity in the retrofit market to create sales in
an environment where new construction is at its slowest since the 1970s,”
said Dave LeHotan, president of All Construction Services, a branch of
Installed Building Products, out of Brunswick, Ohio, and an Owens Corning
customer, who has been a long-time proponent of upgrading insulation to
today’s standards. “We have positioned our company to take full advantage
of the re-insulation opportunity, and with this launch, Owens Corning will
be providing a solution to fully tap the market.
“Insulation is the answer,” continued LeHotan. “Saving money and energy
is on everyone’s mind, and insulation offers the best bang for your buck.
Working with Owens Corning is helping us make the most of the re-insulation
opportunity.”
Doug Derrick, owner of Advance Incorporated, has extended his roofing
contractor business to include re-insulation with the Owens Corning Top of
the House(TM) program and agrees. “It’s a no-brainer,” said Derrick. “I
tried to purchase the demo AttiCat Expanding Blown-in Insulation System
right off the show floor and ordered it from my distributor that day. We
are poised for an incredibly successful upcoming season. Owens Corning is
making the re-insulation market opportunity efficient and affordable.”
To learn more about the re-insulation market opportunity and how your
company can work with Owens Corning to enter the market, visit
http://www.owenscorning.com/reinsulation or call 1-877-658-6362.
About Owens Corning
Owens Corning (NYSE: OC) is a leading global producer of residential
and commercial building materials, glass fiber reinforcements and
engineered materials for composite systems. A Fortune 500 company for 54
consecutive years, Owens Corning is committed to driving sustainability
through delivering solutions, transforming markets and enhancing lives.
Founded in 1938, Owens Corning is a market-leading innovator of glass fiber
technology with sales of $5 billion in 2007 and 18,000 employees in 26
countries on five continents. Additional information is available at
http://www.owenscorning.com.
Copyright (C)2008 Owens Corning
The color PINK is a registered trademark of Owens Corning.
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